The Aol Way: “a sadness factory for websites”

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Anyone who has worked at a large company will be familiar with these large PowerPoint documents that exist to plan out the obvious in excruciating detail. Well, this is a leaked copy of Aol’s ‘master plan’, full of flow charts, tables, lists and commissioned clipart.

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Why are…

Google have become the giant they are by giving people what they want. They’re now so good at this they can actually predict what people are most likely to want. This has given them a lead in areas you wouldn’t imagine, like spelling correction or translation.

I wonder if this approach will have negative consequences down the road though. Google isn’t suggesting the best results, it’s suggesting the most popular.

I don’t think we really need this kind of help.

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