Anyone who has worked at a large company will be familiar with these large PowerPoint documents that exist to plan out the obvious in excruciating detail. Well, this is a leaked copy of Aol’s ‘master plan’, full of flow charts, tables, lists and commissioned clipart.
It is interesting to see such a soulless strategy for generating SEO driven content laid bare. (This is a pretty crucial strategy for Aol, who realise that they need a new revenue strategy.)
It’s worth flipping through the slides if you run a content-driven website.