Link

Web Seer is a fascinating tool that lets you explore what questions people are typing into Google, and compare it to other questions to see where they overlap. Admittedly, I can’t think of a real world use for this, but it’s fun to play with. If you find an interesting comparison, please leave a link in the comments!

More info on the Web Seer project page.

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Insightful landing page case study

In our analysis of Rand’s effective face-to-face presentation we noticed that he needed at least five minutes to make the case for SEOmoz PRO. Yet the existing web page was more like a one-minute summary. Once we added the key elements of Rand’s presentation, the page became much longer:

Short versus long body copy case study

It’s interesting to note that Amazon.com, which is known for its relentless testing, tends to have extremely long product pages. Just see the page for its Kindle reader.

via conversion-rate-experts.com

There’s a lot of useful information in this article, but this page length comparison and the technique of writing copy with ‘curiosity rather than overt “buy me” language’ were the big takeaways for me.

Posted in SEO | Tagged

#0044CC – The one hundred million dollar colour

Microsoft also tested multiple versions of blue for links in their search results. A specific color of blue (#0044CC) drove $80-$100 million dollars a year increase over the light blue the design team tried first.

(via lukew.com & found via Andrew Parker)

Andrew references Douglas Bowman in his post, who quit Google’s design team, citing an example of the time the company did extensive testing to pick from 41 shades of blue. It seems that perhaps Google have it right.

GeekTool: A system monitor for Mac OS X

GeekTool is a system monitor for Mac OS X, which will let you display system information or various feeds from the internet on your desktop. It’s like Conky for Linux, if that means anything to you. There are many, many scripts you can use to display weather forecasts, CPU and RAM usage, free HD space, the latest XKCD, unread emails, the track now playing, Twitter messages and pretty much anything else you can think of. As the examples I’ve attached to this post show, you can do some really creative desktops.

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Handy Cardiff Bus live departures map

Cardiff Bus live departures map

Fellow Cardiff public transport users – you have my sympathies! Hopefully, the following post will mitigate your suffering.

Cardiff County Council provide a handy Google map that displays Cardiff bus departure information in real time:

From this site you can locate real-time bus departure information quickly and easily.

No more waiting around for late buses; by using GPS technology to monitor the movement of our vehicles, we can accurately predict the arrival of buses at our stops for several hours into the future.

Its cold, you should not be waiting for a bus for more than five minutes. We can help!

When you click on any of the stops, you will see a list of the next departures. What’s even more useful is you can detatch the little lists into separate windows and bookmark them, so you can keep an eye on your next bus home without having to load the map and find your stop every time. I have a few key pages bookmarked on my iPhone, which works nicely enough. A proper mobile version of this site would be extra useful.

The homepage gives you options to search by service number, stop number and postcode, so you can get the information without using the map. It’s all rather helpful and nicely done.

I notice Cardiff Bus don’t seem to link to the service, which is a shame.

My bad. Cardiff Bus do have a good links page, that I really should have seen. Thanks to the commenter below, who also points out that the map is not just for Cardiff Bus services.

cardiff.acislive.com

[Updated 11th March 2010]

8-bit New York

8-bit New York

8-Bit NYC is an attempt to make the city feel foreign yet familiar, smashing together two culturally common models of space: the lo-fi overhead world maps of 1980s role-playing and adventure games, and the geographically accurate data that drives today’s web maps and GPS navigation. I hope to evoke the same urge for exploration, abstract sense of scale, and perhaps most importantly unbounded excitement that many of us remember experiencing on the Nintendo Entertainment System, the Commodore 64, or any other number of 8-bit microcomputers. Maps offer us visual architectures of the world, encouraging us to think about and interact with space in particularly constrained ways. Take some time to think about New York a little differently. Set out on a quest. Be an adventurer.

8bitnyc.com

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“Mad libs” style form increases conversion 25-40%

A while ago, I came across a unique registration form built by Jeremy Keith for his audio sharing site, Huffduffer. Though it asked people the same questions found in typical sign-up forms, the Huffduffer registration form did so in a narrative format. It presented input fields to people as blanks within sentences (Mad Libs-style, if you will).

Huffduffer madlibs signup

via lukew.com

There’s even some A/B testing information to lend some weight.

I know I posted a link to this article on Twitter yesterday, but I thought it was such a clever and simple idea that I wanted to make a note of it here.

Posted in Web

How to fake being social on social networks

Updating three social networks daily sounds like an easy task. But what if your goal is to update these sites a certain number of times in specific ways, but after a busy week, you realize you may have updated each site with a status update daily, but forgotten to accept friend request or respond to messages. So for this to do list item, I will define what specific updates I would like to do daily.

  1. Twitter daily actions
    • Check and respond to direct messages
    • Check and respond to Mentions
    • Send three relevant status updates daily
  2. Facebook daily actions
    • Check and respond to inbox messages
    • Update business pages
    • Happy Birthday greetings
    • Check and respond to group / page discussions
    • Send three relevant status updates

[etc, etc]

(via How to Write a Clearly Defined To Do List – kikolani.com)

… what the hell? I’ve never needed a reminder to check messages people send me. You just read them. If you are too busy, you read them when you’re done or need a bit of a break. This stuff shouldn’t be a chore. It shouldn’t be so unintuitive that you need a fucking list to remind yourself that you give a shit what your ‘friends’ are saying to you!

Oh, and please, don’t forget to ‘send three relevant status updates daily’. It hardly matters if you don’t have anything interesting to say, does it? Just knock up some drivel about how to sell your crap on Twitter without looking like you’re just trying to sell your crap.

I should probably just not read blogs like this…

My first attempt at an original typeface design

This is still early days, but it’s starting to come together. My major reservation is that it looks a little – familiar. I’m a bit worried I may be unconsciously imitating another font I have seen. It has a certain T26 vibe.

“haha. This you????”

I’ve only had two of these phishing DMs that are currently all the rage on Twitter. Curiosity got the better of me, so I followed the link. I’m tempted to create a dummy account and give it the credentials to see what it does.

I’ve attached screenshots, comparing the fake login page with the real one, and the destination you get to when you give the fake page your credentials. (I used fake info, naturally!) It’s just an empty Blogger blog. Most of the other links on the fake page don’t work.

Honestly, I can see how people are taken in. I instantly noticed the padding errors where they hadn’t duplicated the page properly, but Twitter hasn’t always had the best design, so I could easily believe it was the real login page on a bad day. Of course, the URL is totally wrong, but that could be missed by people with no reason to doubt the link.

Verified by Visa: How not to design authentication

A widely deployed system intended to reduce on-line payment card fraud is fraught with security problems, according to University of Cambridge researchers.

The system is called 3-D Secure (3DS) but known better under the names Verified by Visa and MasterCard SecureCode. Implemented and paid for by e-commerce vendors, the systems require a person to enter a password or portions of a password to complete an on-line purchase.

As a reward for investing in the systems, merchants are less liable for fraudulent transactions and are stuck with fewer chargebacks. But banks such as the Royal Bank of Scotland are now holding consumers to a higher level of liability if fraudulent transactions occur using either system, said Steven J. Murdoch, a security researcher at the University of Cambridge.

via pcworld.idg.com.au

I’ve been aware of the security issues with Verified by Visa for a while now, but it’s becoming increasingly difficult to avoid using the scheme. Right now I’m having to decide if it’s worth compromising my security for a cool pair of trainers. Previously, I’ve been able to use PayPal, or some other alternative, but Adidas offer VbV or nothing.

If you shop online often, read up on this a little. here’s a link to the actual paper, which is quite short and readable.

Veri ed by Visa and MasterCard SecureCode: or, How Not to Design Authentication [PDF 164KB]

3ds Max vs. Blender: Revealing results of a CG software user survey

It’s clear from the pie chart that 3ds Max is the giant in the market here, with Maya (also an Autodesk product) the next big player. If you scroll down the article, what really stands out is that both of these packages consistently rank the lowest in user satisfaction.

I was surprised to see that Lightwave has such a small share. I’ve always had a soft spot for it, but perhaps in recent years the situation has changed. I stopped doing 3D work around the same time that Modo came out, and I was aware that many were switching loyalties then.

The Cinema and Houdini get big positives, but I’m especially pleased to see the open-source Blender rank so highly in most responses. I’m hoping to get back into CG graphics soon, and I’d love to invest my energies in free software.

(via cgenie.com)

The Internet is hard

Banners, logos, carefully crafted wordsmithery – this is all filler, we’ve found out. Users have been calloused by 15 or so years of surfing through bad ads and marketing babble, and they are unconsciously tuning out everything but the one thing they came to find.

For example, none of the 200 or so confused Facebook users who commented on our earlier post read the post itself, the huge logo at the top of the page, the many links to non-Facebook-related content or the huge, all-bold paragraph about how ReadWriteWeb is not, in fact, some ill-conceived redesign of Facebook. They simply searched for “Facebook login” and, upon navigating to our site, scrolled until they found the one button they wanted to click. Which brings us to our third assertion.

(via readwriteweb.com)

RRW has a post up about the confusion that was caused recently when one of their stories became a top Google result for ‘Facebook login’, and hundreds of confused Facebookers mistook the blog for a new Facebook design.

Some important lessons here.

Interesting column about which NY Times stories are the most shared

More emotional stories were more likely to be e-mailed, the researchers found, and positive articles were shared more than negative ones. Longer articles generally did better than shorter articles, although Dr. Berger said that might just be because the longer articles were about more engaging topics.

[…]

Building on prior research, the Penn researchers defined the quality as an “emotion of self-transcendence, a feeling of admiration and elevation in the face of something greater than the self.”

They used two criteria for an awe-inspiring story: Its scale is large, and it requires “mental accommodation” by forcing the reader to view the world in a different way.

“It involves the opening and broadening of the mind,” write Dr. Berger and Dr. Milkman, who is a behavioral economist at Wharton.

(via nytimes.com)

It sounds like a really interesting study. I’ve had a notion for some years now to start a blog on ‘futurology’ or something similar. Now I’m wondering if that could be a hit…