Lëkki is a French company specializing in “revamped” mobile phones from the 1990s, reinvigorated with bright new paint jobs.
This is a brilliant marketing idea.
- Find scrapheap tech.
- Apply cosmetic improvements, slick packaging and lifestyle marketing.
- Sell to retro geeks, eco nerds, design hipsters and luddites.
Or: Reinvent refuse, recycle!