No such thing as bad publicity – for SEO

A fascinating story about a scumbag sales operation, DecorMyEyes.com, who leaned that a link is a link, and Google doesn’t care if it’s a good review or a scathing rant – so why make the effort to give good service?

“Hello, My name is Stanley with DecorMyEyes.com,” the post began. “I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement.”

It’s all part of a sales strategy, he said. Online chatter about DecorMyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales. He closed with a sardonic expression of gratitude: “I never had the amount of traffic I have now since my 1st complaint. I am in heaven.”

[…]

The strange part is that Google is intimately familiar with the rage inspired by DecorMyEyes. If you type the company’s name in a Google Shopping search, you’ll see a collection of more than 300 reviews, many of them arias sung in the key of livid.

[…]

In short, a Google side stage — Google Shopping — is now hosting a marathon reading of DecorMyEyes horror stories. But those tales aren’t even hinted at in the company’s premier arena, its main search page.

“It’s fair to say,” Mr. Sullivan concludes, “that this is a failure on Google’s part.”

via For DecorMyEyes, Bad Publicity Is a Good Thing – nytimes.com

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