Lekki: Marketing old mobiles

Lëkki is a French company specializing in “revamped” mobile phones from the 1990s, reinvigorated with bright new paint jobs.

via Anyone Want A Retro Mobile? – retrothing.com

This is a brilliant marketing idea.

  1. Find scrapheap tech.
  2. Apply cosmetic improvements, slick packaging and lifestyle marketing.
  3. Sell to retro geeks, eco nerds, design hipsters and luddites.
  4. Profit.

Or: Reinvent refuse, recycle!

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