The Oatmeal is one of the top webcomics out there. Matthew talks about creating the site, his ideas and how he drove traffic to it. While sharing his favorite comic strips, he offers up some advice on how to create successful viral marketing campaigns.
(via How to Get 5 Million People to Read Your Website by Matthew Inman – youtube.com)
I think this mostly serves as an advert for The Oatmeal, which is very much against the spirit of Ignite. Still, there are some good tips in here.