I still refuse to use Facebook, a decision that is validated every time company hits the news, but I have to admit, if I were to build a site that required registration I would be sorely tempted to use this registration tool:

Facebook has launched a new registration tool that enables websites to offer quick and easy social options for users to sign-up.

This is a terrific alternative to using Facebook Login, (formerly known as Facebook Connect) especially when 1) You would like to provide an option for those users who don’t have Facebook account, 2) Your site requires additional information not available on Facebook, or 3) You want the flexibility of HTML, molding the login to your site in any way you see fit.

It’s ideal to minimize any sort of inconvenience for the user on your website, and traditionally, a registration page has been a big turn off for users. Often times they don’t see the value. With Facebook’s registration tool, you make it easy for people to sign up and bring their friends with them, and it’s proven that people are more likely to follow through with the sign up process, will be active on sites longer, share more content, and return more often. For example, FriendFeed beta tested the tool and their sign ups by users with Facebook increased by 300%.

(via Facebook’s Registration Tool – marketaire.com)
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