“Mad libs” style form increases conversion 25-40%

A while ago, I came across a unique registration form built by Jeremy Keith for his audio sharing site, Huffduffer. Though it asked people the same questions found in typical sign-up forms, the Huffduffer registration form did so in a narrative format. It presented input fields to people as blanks within sentences (Mad Libs-style, if you will).

Huffduffer madlibs signup

via lukew.com

There’s even some A/B testing information to lend some weight.

I know I posted a link to this article on Twitter yesterday, but I thought it was such a clever and simple idea that I wanted to make a note of it here.

Posted in Web