So you want to get links, but don’t know how to start creating linkable content? Let me walk you through my process for creating awesome linkbait.

via A Simple Guide to Creating Linkbait – SEOmoz

Allow me to summarise:

1. Take your ‘inspiration’ from what your competitors are doing.
2. Can you put a spin on any of that? Don’t copy, just do something similar to whatever is already popular.
3. Create your content. Hire people to do this if you lack talent.
4. Get people to link to your content. Ass licking always helps.

And whatever you do, don’t take any risks!