Stephanie Pereira is Kickstarter’s Director of Art Programs, and in this diagram she illustrates the elements of a Kickstarter project. Even if you don’t use Kickstarter to raise money, there’s a lot to take from their model.

(by @happeness / via @austinkleon)

Further reading

• Kickstarter Tips with Stephanie Pereira – technologyinthearts.org (“The rewards you offer your backers shouldn’t be the cheap things you create to give away for free”)
• Kickstarter teaches us the craft of crowdfunding – filmindependent.org (“Kickstarter is at its core a storytelling platform”)