Here is the Google search results page for ‘pizza’, circa 2012:

Clearly what you want to see and what Google wants you to see are now two different things. It wasn’t always like this. (And in fairness, it isn’t always as bad as this example.)

Here is the same search performed in 2008:

And so a new tumblelog was born, and web designers have a new term for the primary content area of a website: Pizza.

Expect to see this metaphor used in designer presentations at trendy web conferences for the next few years, with the rallying cry ‘more pizza’.

References

• Generally via Daring Fireball
• 2012 screenshot via davidmihm.com
• 2008 screenshot via @MikeCP
• pizzaornot.tumblr.com