Another brilliant example of BitTorrent being used for good and further proof that the internet makes it harder than ever for big companies and organisations to have complete control over their own message.
The Yes Men pose as corporations, governmental organizations or NGOs they believe are hypocritical or enacting harmful policies. They deliver speeches, send out press releases and set up websites to either take the organization’s policies to what The Yes Men believes are their logical conclusions, or to reverse the organization’s official position.
In theory, the latter is useful as a PR stunt because it forces the organization to step forward and reiterate its potentially unpopular or controversial stance on an issue, thus raising awareness in the public and turning up the heat.
(I love the message in the footer of their site: Take what you want! We live in the Creative Commons.)
The Yes Men Fix the US Chamber of Commerce