The Bold Italic: Covering local stories, venues and events with style

The Bold Italic is not about typography. It’s not a news site either, but it feels like one – albeit a very trendy news site. In fact, it’s about ‘local discovery’ – trendy San Francisco types write about their local obsessions. Venues, merchants and events are also covered. From the about page:

Just when you thought you were a pretty savvy local, along came The Bold Italic. Our mission is to help people become better locals, equipping our members with rare local intel, backstory and potential adventures.

Our writers, the Bold Locals, find their way behind-the-scenes in San Francisco and come back with backstories of distinctive, offbeat local experiences.

A San Franciscan, such as yourself, can keep pieces of these backstories — a particular merchant, landmark, or product — in the Clipbook. That’s the tab on the left with shapes on it.

It’s a hugely appealing site. Anyone considering a local web project should study it closely.

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