A few months ago I tweeted that we no longer needed to sell User Experience and our job was now to focus on delivering good user experiences.
These days we’ve stopped selling UX and started simply doing it.
Sure, some agencies or individuals haven’t quite reached that inflexion point yet, but I can tell you that it’s on the way. Demand is far outstripping supply, so if you’re not there yet, you soon will be. User Experience is no longer a point of difference, it’s just the way all good websites are built these days.
Hopefully in the very near future this shift in approach will happen for SEO too. There really shouldn’t be an SEO company or a marketplace of SEO ‘experts’. The work of SEO is half website design and development (good semantic markup, sensible layouts) and half content production (incorporating keywords, writing good titles and meta descriptions etc.). These skills should be in-house and standard practice.