Google have become the giant they are by giving people what they want. They’re now so good at this they can actually predict what people are most likely to want. This has given them a lead in areas you wouldn’t imagine, like spelling correction or translation.

I wonder if this approach will have negative consequences down the road though. Google isn’t suggesting the best results, it’s suggesting the most popular.

I don’t think we really need this kind of help.

EDITED 2011.02.09 to add my current favourite: