As an experiment, I’ve been running WordAds on this blog for one month, and managed to earn a stonking $5.26.
More truth from The Onion:
Ford Looks Down On Website That Would Let Itself Be Plastered In Ford’s Ads
DEARBORN, MI—Ford Motor Company officials chastised news and commentary website Masthead.com Friday, conceding they were embarrassed to be associated with a publication that would allow the entirety of its award-winning content to be hidden behind splashy, distracting ads for the Ford F-150.
According to the car manufacturer, Masthead‘s decision to allow the “garish” full-screen advertisement—in which a red pickup speeds across news articles, overrunning them with tire-tread marks until readers manage to find the tiny “close” button—suggests the media outlet has zero respect not only for itself, but also for the amount of work that goes into its astute political and cultural coverage.
“They should be ashamed of themselves for letting us come in, plaster our logo everywhere, and, for a measly 50 grand, pretty much destroy the reputation they’ve worked so hard to build,” said Erin Robertson, an ad buyer for Ford who scoffed when Masthead immediately agreed to all of her terms and even suggested its creative staff could write articles mentioning the F-150. “Their coverage of the debt crisis has been pretty insightful, but then they cheapen it by allowing us to completely obscure their writing with a video of a truck bounding over sand dunes.”
I’ve just submitted this blog to be considered for the new WordAds for WordPress.com blogs.
We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.
My blog may get too little traffic or not be focused enough to easily pair the content up with appropriate ads (or the reviewers (hello there!) may simply not appreciate my post about the bad ads on WordPress.com), but I have my fingers crossed.
If you run a WP.com blog with a custom domain, you can apply for WordAds too.
It’s been nearly two months since I switched halfblog.net from Posterous over to WordPress, and I’ve been generally very positive about the change, with some reservations. The truth is, I don’t think I will be recommending it so strongly to potential new bloggers any longer (as I have done at Social Media Surgeries).
The various reasons probably justify a separate blog post, but one concern is looming particularly large right now…
The low-quality on-site advertising WordPress uses to support free blogs.
Heavy, Moderate, Light Display Ad Clicker Analysis
March 2009 vs. July 2007
Total U.S. – Home/Work/University Locations
Share of All Internet Users Share of Click-Throughs Jul-07 Mar-09 Jul-07 Mar-09 Total Clickers 32% 16% 100% 100% Heavy Clickers 6% 4% 50% 67% Moderate Clickers 10% 4% 30% 18% Light Clickers 16% 8% 20% 15% Non-Clickers 68% 84% 0% 0%
“A click means nothing, earns no revenue and creates no brand equity. Your online advertising has some goal – and it’s certainly not to generate clicks,” said Starcom USA SVP/Director, Research & Analytics John Lowell. “You want people to visit your website, seek more information, purchase a product, become a lead, keep your brand top of mind, learn something new, feel differently – the list goes on. Regardless of whether the consumer clicked on an ad or not, the key is to determine how that ad unit influenced them to think, feel or do something they wouldn’t have done otherwise.”
According to this, 8% of users are doing 85% of the clicking. Given that most email in circulation is spam, these few gullible clicker people have ruined the internet for everyone else…
[…] And commercial radio is really simple. Like many other businesses, it has products and it has customers. The audiences are not the customers, they’re the product. The customers are the advertisers.
Excellent post about My_____. I’m a big fan of writers who can distil complex issues into powerful paragraphs.