Why is this BBC website not available in the UK?

A Digg linked article I find a lot of my reading material via Digg, who occasionally link to a BBC Future story that looks like the kind of thing I’d be interested in.

However these articles (which appear on a bbc.com domain, not bbc.co.uk) are blocked from within the UK. Instead, I am presented with a ‘help’ page that tells me the following:

BBC Future (international version)

We’re sorry but this site is not accessible from the UK as it is part of our international service and is not funded by the licence fee. It is run commercially by BBC Worldwide, a wholly-owned subsidiary of the BBC, the profits made from it go back to BBC programme-makers to help fund great new BBC programmes. You can find out more about BBC Worldwide and its digital activities at www.bbcworldwide.com.

‘Dear Points of View…’ →