I thought it might be useful to bring together ten of the most popular videos from Google’s Webmasters YouTube channel.
I’ve taken the liberty of filtering out the marketing videos and have just focused on the freely given SEO advice. Most of these feature Matt Cutts answering user-submitted questions or Maile Ohye giving general advice. These are pretty jargon-free and are clearly intended for webmasters without much working knowledge of SEO.
This must be one of the first questions new webmasters have about Google, which explains how this video has accumulated over 267,900 views. (The most popular video in this channel is actually a promotion for Google Webmaster Tools, with half a million views.)
A significant revelation from 2009 that Google doesn’t much care about
<meta name="keywords">. Read more on Google's Webmaster Central Blog.
Google Webmaster Tools is a fantastic resource that all site owners should make use of.
Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant. Another video with a strong focus on Webmaster Tools.
In this 20 minute video, Matt Cutts talks about
Bald Matt Cutts advises not to use controversy to attract traffic; to be helpful on forums and in blog comments; doing original research to create useful content; use newsletters; use social media; don't do list posts; establish yourself as an authority with a blog; write how-tos and tutorials; make sure you have good site architecture; make some videos.
Mistakes: No value proposition; a segmented approach; focusing on time-consuming workarounds; getting caught up in SEO trends; slow iteration.
Good ideas: Do something cool; Include relevant keywords in your copy; be smart about your tags and site architecture; Sign up for email forwarding in Webmaster Tools; attract buzz and natural links, vites, +1s and follows; Stay fresh and relevant.
(Also, if you insist on paginating articles in your blog, make sure you're using
Short answer: Not very important.
Short answer: No, unless you're damaging your user experience somehow.
There's a common theme to a lot of these answers and tips: Google don't want you to try and game the system - they would much rather prefer you make good content that deserves traffic.
Here are a few other videos that I thought were particularly interesting:
- Underscores vs. dashes in URLs
- What are some examples of SEO misinformation? (The first example is a reference to the fascinating DecorMyEyes saga.)
- Authorship markup Othar Hansson explains
- Is HTML validation necessary for ranking?
- Snippets and Titles
- Google Webmasters
- Google Webmaster Central Blog
- Most popular videos on the Google Webmasters YouTube Channel
- How to rank #1 on Google, by Matt Cutts - halfblog.net
Updated 2012.12.22 to replace the image up top with a screenshot from this video. To me it seems like a lot of these videos are just Matt pleading - very politely - for webmasters to focus on creating good content rather than trying to game Google. Matt appreciated it.