11 reasons your infographic isn’t an infographic

Ian Lurie demolishes crap infographics:

OK everyone. Take a deep, freaking breath. I can’t sneeze right now without spraying germs on someone’s attempt at a data-driven work of art.

Here’s why the poster you paid someone $400 to make isn’t an infographic:

  1. Lack of clarity. Infographics should ease and speed the consumption of information. If you take something you can express in 25 words and turn it into 1000 x 3000 pixels of eye-watering garbage, it’s not an infographic. It’s a waste of paper.
  2. Lack of data. Infographics used to communicate data. Like this. Now, apparently, I can turn a fax machine manual into a poster and get it posted to 55 different infographics directories. Retch.
  3. Low information density. An infographic is more effective than words describing the same subject. Otherwise it’s art. Which is cool and all. But it’s not an infographic.
  4. Lack of flow. An infographic should lead me from introduction to conclusion, somehow. It should help me solve or understand a problem. If it doesn’t, it’s a graphic, minus the info. This Visually piece is a great example of infographic flow.

[Etc…]

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