The Getty Watermark Project

Watermarks are horrible. This is very smart.

How do you change perception of a billion dollar company? Not with advertising but by changing the very interface that made them less than popular in the first place. By changing their product.

A campaign by RG/A.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s