Waterstone’s Spy Games

Waterstones Oxford Street I’ve moaned before about the obnoxious ‘RT and/or follow us to win a free iPad’ marketing strategy on Twitter before, and I had another little moan today. It’s depressing that so many of the people I choose to follow see no problem with sending unsolicited spam my way for the outside possibility of winning something or other. It’s human nature I guess.

A little later, @WstonesOxfordSt demonstrated a different kind of Twitter marketing. If only more corporate Twitter accounts would follow their example.

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