The Aol Way: “a sadness factory for websites”

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Anyone who has worked at a large company will be familiar with these large PowerPoint documents that exist to plan out the obvious in excruciating detail. Well, this is a leaked copy of Aol’s ‘master plan’, full of flow charts, tables, lists and commissioned clipart.

It is interesting to see such a soulless strategy for generating SEO driven content laid bare. (This is a pretty crucial strategy for Aol, who realise that they need a new revenue strategy.)

It’s worth flipping through the slides if you run a content-driven website. 

(via Daring Fireball / title quote via @kenfisher)

See also: SEO for content producers: the essentials

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