The Aol Way: “a sadness factory for websites”

This slideshow requires JavaScript.

Anyone who has worked at a large company will be familiar with these large PowerPoint documents that exist to plan out the obvious in excruciating detail. Well, this is a leaked copy of Aol’s ‘master plan’, full of flow charts, tables, lists and commissioned clipart.

It is interesting to see such a soulless strategy for generating SEO driven content laid bare. (This is a pretty crucial strategy for Aol, who realise that they need a new revenue strategy.)

It’s worth flipping through the slides if you run a content-driven website. 

(via Daring Fireball / title quote via @kenfisher)

See also: SEO for content producers: the essentials

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s